Case Study: Inspekto
Inspekto is an intelligent machine vision system (for those who understand these things!) They already had a logo and a branding guide, but their website was not reflecting the same professional look. I helped the company to redesign their website to make a better impression online and reflect the branding that they had invested money to create.
Inspekto is a German industrial company with Israeli DNA that has won innovation prizes for developing an intelligent machine vision system to improve quality assurance. This project proves that you don’t have to understand the technology to redesign a company website!
The Inspekto company website was not conveying the cutting-edge innovation that Inspekto needed to project, but they did not need me to redesign the website from scratch. They had a great logo and a fantastic brand guide, so all I did was show them how to redesign the site to match the brand. No big deal, no big expense.