Case Study: Inspekto

Inspekto is an intelligent machine vision system (for those who understand these things!) They already had a logo and a branding guide, but their website was not reflecting the same professional look. I helped the company to redesign their website to make a better impression online and reflect the branding that they had invested money to create.

The Company

Inspekto is a German industrial company with Israeli DNA that has won innovation prizes for developing an intelligent machine vision system to improve quality assurance. This project proves that you don’t have to understand the technology to redesign a company website!

Website design for Inspekto. Applying brand guide to their site

The Challenge

The Inspekto company website was not conveying the cutting-edge innovation that Inspekto needed to project, but they did not need me to redesign the website from scratch. They had a great logo and a fantastic brand guide, so all I did was show them how to redesign the site to match the brand. No big deal, no big expense.

Website Redesign

Inspekto had a beautiful brand guide, but it wasn’t applied to the website. With this foundation, I was able to create new icons, correct colors and fonts, and rearrange the layout to reflect their cutting edge technology.
The idea of designing a website is intimidating for many companies, but it should not be. Sometimes you just need to assemble ingredients that already exist – branding, information, images and text – and present them in a user-friendly format. Website redesign is not rocket science, and I’m not a NASA scientist! Let’s work together to redesign your existing website simply and efficiently.
text layout for Inspekto Tech website redesign