Trademarking my logo. Do I have to??

Any lawyer worth his or her fee will tell you that you have to absolutely trademark your logo and brand. And they’d be right. But very often, small businesses avoid the very high fees and long wait for the process to be completed. If you choose to go the latter route, just be aware of the risks.  You may someday have to revamp your entire brand, and thus your relationship with your client base, because you didn’t protect yourself.

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