Title image "Logos since the Dawn of Civilization

Minimalist Logos: Around since the Dawn of Time

June 30, 2019

Obviously, logos are just little pictures that companies use to identify themselves. Right? Like this one. I mean, this particular version has been around for literally over 100 years. That’s old. And it’s a company. What am I missing? Turns out, I’m missing about 4000 years. Logos serve a purpose: to give the audience a…

overlay of infographic over image of woman in laundromat waiting for her laundry

Why Is My Logo Taking So Long??

February 27, 2019

I put this together based on popular demand. Good to hear what my clients really want to know! This infographic can definitely help you plan your logo development schedule, as well as explain why in the world it costs so much to make a teeny little picture. (Remember, the hours aren’t contiguous– so this can…

6 blocks displaying 6 different logo types-text, text+icon, icon only, different icon vs text size ratio, and different styles of icons themselves.

This Infographic…

January 27, 2019

…is not mine. But it’s really interesting and relevant (to me anyway 🙂 ).Logo style is an ongoing conversation with my clients, and rather than chalk it up to simple personal preference, there’s industry trends. Different industries speak different logo styles. Who knew? I now consider myself enlightened. Thank you Venngage for researching and executing…

JPGs PNGs & GIFs oh my!

January 16, 2019

Made with Visme Infographic Maker

What IS Branding anyway?

December 27, 2018

So often, small businesses come to me for a logo. And I explain that a logo does not exist in a vacuum. A logo comes with branding. Without branding, your ads would look like this: What does this ad sell? who is its target audience? why would I, as a shopper, choose this clothing company…

Should I trademark my logo?

Trademarking my logo. Do I have to??

December 15, 2018

Any lawyer worth his or her fee will tell you that you have to absolutely trademark your logo and brand. And they’d be right. But very often, small businesses avoid the very high fees and long wait for the process to be completed. If you choose to go the latter route, just be aware of…

“I just want a ‘Simple Logo.’ Why is it so expensive?”

May 24, 2017

Aaaaaaaarrrggh. There.  I got that out of my system.  I get so frustrated (read: stressed out) when a potential client says “I just want something simple. Let’s not make a big deal out of it.” To illustrate my frustration, I’ll start off with an old Chinese folktale that I vividly remember from my childhood. (Reading Rainbow?…

“All I need is a logo,” said the client.

May 8, 2017

Once upon a time, I had a client starting up his first online company, and this is how the conversation went:(well, sort of.  It was a while ago, but you get the idea.) Client: All I need is a logo. Me: okay let’s figure out what you need it FOR. Client: I’m creating an online…