Society for Protection of Nature in Israel
Organization
SPNI: The Society for the Protection of Nature in Israel
החברה להגנת הטבע
Services Rendered
Logo Design / Print Design / Website Design & Build
Deliverables
Logo, Brochures, Reports, Case Statements, Packaging, Social Media, Landing Pages
Background
SPNI is the leading land conservation society in Israel. As Israel is a major bird-migration bridge, conservation efforts here have global consequences.
In 2022, Rubberband Studio was brought on to design a case statement for a specific project: Startup Nature. The project was so successful that they turned to us for all outsourced design projects across the organization, including logos for major projects, full execution of their brand, flyers, annual reports, landing pages, and social media templates.
How it
started
In 2022, SPNI launched a fundraising campaign for Startup Nature, a campaign to launch a rewilding project across Israel, one that supported the flyway for bird migration that funnels through Israel: Before or after crossing the Sahara, Israel is the first place for migrating birds to rest and refuel as they skirt the Mediterranean and continue on their way to the farthest reaches of Europe, Asia, or Africa.
The print brochure was so successful that we creating a matching donation landing page.
Two years later, after a complete rebrand, SPNI reached out again, because they needed direction on HOW to execute their beautiful new brand.
How it's
going
SPNI and Rubberband Studio has been working together to promote climate change adaptation and mitigation ever since.
SPNI is a known national organization close to the hearts of Israelis, both in Israel and abroad, and SPNI has finally been able to tell their audience how successful each project has been in creating change across the country.
We have launched a social media template system, English language landing pages, print campaigns, Hebrew & English flyers, annual reports, donor reports, and, most importantly, a logo and brand for their nationwide tour for youth affected by the horrors of October 7th.
SPNI’s efforts have increased funding for climate adaptation and mitigation nationwide, as well as increased awareness of how effective SPNI is across Israel.
