Case Study: ScaVentures Rebranding
As a company grows, it sometimes changes its focus and requires rebranding. Rubberband Studio can help you with this process, ensuring that we retain your positive brand values as you pivot and update your corporate branding.
Israel ScaVentures runs group tours in the form of scavenger hunts. Participants are assigned roles (navigator, photographer, etc.) to answer questions, find hidden clues, take selfies, and race to be the first to complete all the missions.
Tali Tarlow, the creator of ScaVentures Israel group tours, wanted to offer the fun of a guided scavenger hunt around Jerusalem to families or groups on a budget. Handing me a 166 page Word document that she had painstakingly written over 3 years, Tali asked me to turn her dream into reality. She wanted to convey the energy of the live Scaventures game, dividing the tasks into roles for family members, and giving participants a face-to-face connection with history.
To involve all the participants, Tali divided the content into 5 different roles. I created 5 isometric icons to appear at the start of each section of text, so readers would know when to pass the book along to the next person.
More than just a simple book, the guide includes a die-cut back pocket that holds a book of 5 maps, a booklet of vignettes to find along the way, and a Q&A game card. By separating these items from the main book, all the tasks can be done simultaneously. The train game included with the book was so successful in its own right that we ended up creating further versions for other ScaVenture game locations.