Pollack Real Estate, one of the most exclusive real estate firms in Jerusalem, asked me to help redesign their generic real estate site to one that reflects the actual caliber of their properties, both commercial and private. The Waldorf-Astoria residences in downtown Jerusalem is their flagship property. We took out all the form fields and dropdowns, minimized content, focused on great images, and focused the site on their most exclusive properties. I also upgraded their logo just by changing their blocky logotext to one with a bit more flair.
Shoutout to Naomi Elbinger for coordinating and executing this project!