An Epic Change
Organization
Yedidim > EPIC Families
Services Rendered
Logo Family / Brand Identity / Brochures / Ad campaigns / Event design
Deliverables
Logo & Brand Identity / Print ads / Social media ads / banners / brochures / Event logos
Background
Yedidim was a Ramat Beit Shemesh-based nonprofit that supports at-risk children and their parents, largely within Israel’s religious and olim communities, by pairing struggling kids with one-on-one mentors and offering parents guidance, school referrals, Aliyah/absorption support, and educational workshops — all aimed at ensuring no child “falls through the cracks.”
How it
started
Unfortunately, they shared their name with two other, more well-known charitable organizations. And it was time to fix that.
Enter “EPIC Families.” The name is an acronym for their mission statement, “Empowering Parents, Inspiring Children.” The new name reflects their core theory of change: that supporting parents with resources and guidance in turn helps children thrive. It also doubles as a rallying word, casting the goal of raising a strong, resilient family as something “epic.” A goal worth striving for.
With their new name, it was time to build them a new identity. We set out to create a brand that would successfully convey how they help the community and simultaneously approachable, so parents would feel comfortable reaching out.
How it's
going
The logo was just the beginning.
Known for their online seminars with attendees from around the world, we created graphics for online as well as in-person events.
We created a logo system that would allow for new event logos as they came up, and then a look and feel that would work on all of it.
The old name “Yedidim”was now the name of one of their divisions, and got a new logo of its own.
Today, EPIC Family is going strong, continuing to support the community, and reaching a growing number of schools and parents.
