Case Study: Tech Brand Refresh

There are two words that inspire fear in the hearts of most CEOs: website design. At the Rubberband Studio we work hard to help you overcome this fear, by making the brand refresh and website design process as painless as possible.

The Company

Tech Tav is an established Israeli technical writing company that provides white papers and creative documentation solutions around the globe.

Tech tav brand and site design

The Challenge

The Tech Tav logo was outdated, there was no consistent brand across their media platforms, and their website functionality was obsolete. They came to me asking for a fresh website design using a new brand identity that focused on “thinking outside the box”.


Their logo was just the tip of the iceberg. Their whole interface needed an upgrade. Check out their blog post about why they signed up for a total rebrand.


We kept the old brand colors but revitalized the shades and changed the typeface completely to a more tech-friendly option. Instead of a flat pattern of boxes, I offered them a 3D exploded box that conveyed their message about creative thinking. We applied the new logo and brand to print and digital materials.

Website Design

The Tech-Tav website is the portal for much of their business, including communication with clients and sales. Because the site was custom built from scratch with Drupal, I was able to redesign every last detail: logo, icons, header images and image treatment, sidebars, menu fonts, brand colors, images, layouts, and functionality… down to the last pixel.  Then I redesigned it all for mobile viewing. It was a long journey, but the results were impressive and the client was thrilled.  

Tech Tav business cards