Greetings Fellow
Humans!
I'm Arielle.
I’m an eco-nerd obsessed with making the world a better place. Sustainability has become a mindset. It even inspires the way I think about branding.
And that means I talk a lot about sustainable branding.
But what on God’s green earth is sustainable branding?
Great question!
IRL, it literally means running your business sustainably: minimizing waste, using sustainable materials, taking all kinds of people into account, and planning for a better future. I carry that mindset over to the visual language you will use to represent your business–aka your brand identity.
Your brand identity is
so much more than
your logo. It's a
whole wardrobe for
your brand.
When we design your logo & identity, we quiet down the noise pollution, dispose of the excess, consider all the possible ways you are going to show up, and zero in to the real, authentic self that is your brand.
And when we’ve discovered that brand personality, we can create a meaningful identity that is scalable and flexible. It LASTS. It means that your branding is sustaining your company.
And that, my friend, is what I would call sustainable branding.
So now you're probably thinking “Sounds nice, but what does it actually do for me?”
Well, sustainable branding lets you…
Reduce
Since you only get one first impression, we reduce the excess and tie things together so that the first impression packs a punch. It’s just like the environment – let’s clean it up so we can all enjoy it a little more.
Reuse
You’ll have it all: every file in every format and version for you and your team to use and reuse endlessly. No need to reinvent the wheel every time you schedule an event or start a new project.
Recycle
You’ll be able to reprocess your identity to capture every branding opportunity for a holistic identity that is always relevant and can be applied over and over, anywhere.
So now that you’re sold on thinking long-term about your branding, here's the process you can expect:
1
Reflection
My branding questionnaire will get you thinking about who you are and how you present yourself to the world.
2
Collaboration
We have a face-to-face (or virtual) meeting, where I get to learn about you and your vision.
3
Research
I send you a recap about what’s out there in the landscape and possible directions we can go.
4
Concepting
We create a brand voice and present three logo and identity options that incorporate it.
By the time we're done, you've got a visual and verbal brand language that is an authentic reflection of YOU.
5
Finalization
I perfect the concept you chose and start building your brand: logo files, social media toolkit, website, style guide, brochures, and whatever else you need.