Greetings Fellow
Humans!
I'm Arielle.
I’m an eco-nerd obsessed with making the world a better place. Sustainability has become a mindset. It even inspires the way I think about brand extension.
And that means I talk a lot about sustainable branding.
But what on God’s green earth is sustainable branding?
Great question!
IRL, it literally means running your business sustainably: minimizing waste, using sustainable materials, taking all kinds of people into account, and planning for a better future. I carry that mindset over to the visual language you use to represent your business—aka your brand identity.
Your brand identity is
so much more than
your logo. It's a
whole wardrobe for
your brand.
When we design your latest project, our goal is reuse your brand in the most efficient, expressive way possible.
We take a deep dive into how you’ve shown up before, what works and what doesn’t, and decide which elements will let this particular project really shine.
That way, we can create meaningful pieces that are always connected to your brand. You’ll show up flexibly, but consistently. That means that your branding is sustaining your company. It LASTS.
And that, my friend, is what I would call sustainable branding.
So now you're probably thinking “Sounds nice, but what does it actually do for me?”
Well, sustainable branding lets you…
Reduce
Since you only get one first impression, we reduce the excess and tie things together so that the first impression packs a punch. It’s just like the environment—let’s clean it up so we can all enjoy it a little more.
Reuse
We’ll adapt all the elements of the brand in a way that works best for the piece at hand. We’ll work within the brand, not instead of it. No need to reinvent the wheel every time you schedule an event or start a new project.
Recycle
We’ll make sure you reprocess your identity correctly, capturing every branding opportunity for a holistic identity that is always relevant and has been applied over and over, anywhere.
Like a rubber band, our goal is to be flexible, but consistent.
So now that you’re sold on thinking long-term about your branding, here's the process you can expect:
1
Reflection
My onboarding questionnaire will get you thinking about who you are and how your brand presents you to the world.
2
Collaboration
We have a face-to-face (or virtual) meeting, where I get to learn about you and the vision for your latest project.
3
Research
I send you a recap about what’s out there in the landscape, what you’ve done in the past, and possible directions we can go. Then I send you some suggested directions to choose from.
4
Design
We build each piece based on your brand and let your organization’s personality really shine through — making sure there’s one strong message throughout, while still finding a place for creative flexibility.
By the time we're done, you've got a series of pieces that are an authentic reflection of YOU.
5
Finalizing
Print ready, web ready, social media ready! You get all the files. Then I work with your developers or printers to make sure that everything is built to the standards we’ve set.