While I am professionally trained as an artist, I thrive on order. I am that rare combination of yekke and creative that makes me a lousy starving artist…but an ideal graphic designer. I capture your larger-than-life, potentially chaotic messages and arrange the puzzle pieces together seamlessly to form a tidy visual package which embodies and promotes your business.
As I am process oriented, here’s how working with me will feel: First, I listen. Next, I identify and prioritize each distinct component of your design. Then, I apply dynamic composition: I consciously visualize the integral aspects of your brand so they inspire, provoke or surprise… rather than simply represent. Finally, I pare down the elements to the densest yet simplest visuals, ultimately arriving at an elegant portrayal of who you are and what you offer.
With me, form follows function, and I strongly believe that the function of a professional design package is business driven: it must compel your target audience to relate to and remember your brand.