Aaaaaaaarrrggh. There.  I got that out of my system.  I get so frustrated (read: stressed out) when a potential client says "I just want something simple. Let's not make a big deal out of it." To illustrate my frustration, I'll start off with an old Chinese folktale that I vividly remember from my childhood. (Reading Rainbow? A used book from a library sale? Can't remember.) The tale of the Chinese emperor and ...

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Once upon a time, I had a client starting up his first online company, and this is how the conversation went:(well, sort of.  It was a while ago, but you get the idea.) Client: All I need is a logo. Me: okay let's figure out what you need it FOR. Client: I'm creating an online store. So all I need is the logo for the header and that's it. Thanks! Invoice please? Me: you sure? who is going to design everything ...

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